MAP: WHERE DO IDEAS COME FROM?
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This Mapology Guide can also be bought as part of The Second Set
Where do ideas come from?
Spoiler alert: They are not reserved for ‘creative’ people, they’re available to everyone. And that includes you.
Ideas don’t happen by accident, even if it often feels that way. They do not - for the most part - just appear from inside our heads. Forget about light-bulb, EUREKA! or AHA! moments. It doesn’t work that way. They emerge from a simple and easy to understand process that anyone can learn and that includes you!
Grasp the process, open your mind and you'll soon have better ideas anywhere you want to solve problems or inject a bit of creativity.
But it's not just about a learned process. You have to add something a little bit of yourself: your own techniques, your own ingredients, your own sense of style, your own flare and individualism. After all, that's what will make your ideas 'yours' and nobody else's.
Want ideas for work, home or anything else? We’ll show you the process so you can start experimenting your way to great ideas.
This Mapology Guide will help you:
• discover the simple process all ideas fall out of
• gain tools so you can have more ideas
• find tips for making your ideas as good as they can be
Ben the Illustrator
Litho-printed in London to ISO14001 environmental standard using vegetable-based inks on FSC accredited paper.
The map comes sleeved in a clear bio-degradable and compostable bag.
Everything in our supply chain and packaging is plastic free and environment friendly.