MAP: WHERE DO IDEAS COME FROM?

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Where do ideas come from?

Spoiler alert: They are not reserved for ‘creative’ people, they’re available to everyone. And that includes you.

Ideas don’t happen by accident, even if it often feels that way. Forget about light-bulb, EUREKA! or AHA! moments. It doesn’t work that way. They emerge from a simple and easy to understand process that anyone can learn.

Want ideas for work, home or anything else? We’ll show you the process so you can start experimenting your way to great ideas.

This Mapology Guide will help you:

• discover the simple process all ideas fall out of
• gain tools so you can have more ideas
• find tips for making your ideas as good as they can be

Concept and Design
Tina Bernstein
Illustrator

Ben the Illustrator
Writer
Robbie Dale

Litho-printed in London to ISO14001 environmental standard using vegetable-based inks on FSC accredited paper.

The map comes sleeved in a clear bio-degradable and compostable bag.
Everything in our supply chain and packaging is plastic free and environment friendly.

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