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MAP: WHERE DO IDEAS COME FROM?

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This Mapology Guide can also be bought as part of The Start Up Bundle

Where do ideas come from?

Ideas don’t happen by accident, even if it often feels that way. They do not - for the most part - just appear from inside our heads. Forget about light-bulb, EUREKA! or AHA! moments. It doesn’t work like that. They emerge from a simple and easy to understand process that anyone can learn and that includes you!

Grasp the process, open your mind and you'll soon have better ideas anywhere you want to solve problems or inject a bit of creativity.

But it's not just about a learned process. You have to add something a little bit of yourself: your own techniques, your own ingredients, your own sense of style, your own flare and individualism. After all, that's what will make your ideas 'yours' and nobody else's.

Want ideas for work, home or anything else? Our ideas map will show you the process so you can start experimenting your way to great ideas.

Concept and Design
Tina Bernstein
Illustrator

Ben the Illustrator
Writer
Robbie Dale

Size: A2 (420x594mm) folded to A6 (105x148mm)

Litho-printed in London to ISO14001 environmental standard using vegetable-based inks on FSC accredited paper.

The maps come sleeved in a clear bio-degradable and compostable cello.
Everything in our supply chain and packaging is plastic free, environment friendly and produced in the UK.