ILLUSTRATED MAPS FOR LIFE'S JOURNEY
"Why? What purpose are you serving?" our business coach asked. "Everyone has an array of problems and dilemmas, from small to big and trivial to very serious ones" Tina said, adding "If we know how to ask better questions, we inevitably get better answers and in turn get better results when dealing with 'life stuff' - whether it's choosing a new pet, negotiating whose family to spend Christmas with, asking for a pay rise or deciding whether to date that girl or not…" Mike chipped in. "Sure, there are clever books you can read, interesting courses you can go on and brilliant people you can talk to. They may all be great, but they are not for everyone."
"Well, that's why we came up with something different and new." Tina replied.
There are many ways to learn, take in new information and create change. As designers we wanted to emphasise visual and bite-sized learning, which resulted in our illustrated problem solving maps that are playful and thought-provoking. We use mapping techniques (despite the non-geographic themes) to communicate our message and hope that the reader will be inspired to travel from a dilemma or question to a helpful resolution.