MAP: WHERE DO IDEAS COME FROM?
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This Mapology Guide can also be bought as part of The Creative Thinker Bundle.
Where do ideas come from?
Ideas rarely appear out of thin air - even if it feels that way! Forget the myth of the sudden light-bulb or “Eureka!” moment. Ideas form through a simple, learnable process that anyone can master. This map will guide you step-by-step through how to generate, mix and bake your own ideas - anytime and anywhere.
Discover how to open your mind, combine different ingredients, and find inspiration in unexpected places. Whether you want fresh ideas for work, home or creative projects, this illustrated guide shows you how to experiment your way to better thinking.
Add your own ingredients - your experiences, intuition and imagination - and you’ll soon be coming up with ideas that are truly your own.
Details:
Concept & Design: Tina Bernstein
Illustrator: Ben the Illustrator
Writer: Robbie Dale
Size: A2 (420 x 594mm), folded to A6 (105 x 148mm)
Printing: in London using vegetable-based inks on sustainably sourced paper
Packaging: Plastic-free, biodegradable and compostable cello sleeve
Everything in our supply chain is proudly produced in the UK and eco-friendly.