Welcome to our atelier.
In the dictionary, an atelier is a workshop or studio, especially one used by an artist or designer. Our atelier was established at the end of 2014, and during that time has curated, designed and published five maps, posters and sets of postcards.
We're always delighted to be approached by businesses and organisations who've seen our maps and invite us to help them better communicate by using our non-geographic mapping techniques. Burgess, 26, and Second Home are some of the organisations we've worked with recently.
To tailor make all our maps and guides, whether those published by Mapology Guides or those commissioned for brands and companies, we utilise our large pool of specialist writers and illustrators who have been through our process and now fully understand the Mapology thinking method.
The atelier is directed by Tina Bernstein and Mike Abrahams.
Tina has a BA Honours degree in Graphic Design from Central Saint Martins and in the past has worked as a freelance designer and business consultant for the creative industries. Mapology Guides arose from a passion for better communication, design thinking, and self-knowledge. Tina is also an expert Home Finder and author of the Colourliving blog.
Mike established his eponymous studio in 1996 and has won prestigious D&AD awards and has work in the V&A and the Tate. Abrahams specialises in working with brands developing both strategy and creative expression in the real and virtual worlds.
Burgess asked us to map a feeding guide for rabbits for their veterinary customers. We worked closely with Burgess's in-house vet and created a traffic light system to illustrate what foods were Daily (green) / Treats (orange) / Toxic (red) for rabbits. Our lovely illustrator Nanna Koekoek put her magic to the illustrations in record time (thank you Nanna). The map is now being reprinted for the third time, such has been its success.
26 is a diverse group of people who share a love of words, and believe their potential is hugely underestimated. Many members of 26 are professional writers, language specialists, editors, designers or publishers. As part of their annual Wordstock festival, we were invited to hold a workshop on the power of mapping. The topic – 'Mapping Your Future'.
We started by asking our room full of writers to show us how they would map their future. In typical style, they all held up papers arranged as linear lists.
We then told them that their tablecloth wasn't there because we were going to serve lunch. No, it was the background to the mind maps that they were going to prepare.
This 'geographical' approach helped them reveal a much fuller, holistic picture of their actual complex lives and the land of their dreams and allowed them to work out a route to get from one to the other. Thank you 26 for inviting us!
We're very excited to be collaborating with Second Home on our latest map. Second Home is a creative accelerator – a workspace and cultural venue for thinkers, makers, artists and entrepreneurs.
Obviously we can't tell you much more at the moment as the project is still under wraps, but to whet your appetite here are some of our early sketches. Much more to follow shortly!
Do get in touch if you'd like to know more about Mapology Guides. We'd love to have a conversation about how we could help you.