Where do ideas come from?
Spoiler alert: They are not reserved for ‘creative’ people, they’re available to everyone. And that includes you.
Ideas don’t happen by accident, even if it often feels that way. Forget about light-bulb, EUREKA! or AHA! moments. It doesn’t work that way. They emerge from a simple and easy to understand process that anyone can learn.
Want ideas for work, home or anything else? We’ll show you the process so you can start experimenting your way to great ideas.Concept and Design
Ben the Illustrator
A2 (420x594mm) folded to A6 (105x148mm)
Litho-printed in London on FSC certified paper and by an FSC and ISO 14001 certified printer.